Brazilian Blowouts: The Secret to Low-Maintenance Summer Styling

Spring has arrived, the weather is getting warmer and with summer just around the corner many of us are looking for ways to transition our beauty routine into more of a summer-minimalist approach. When you are out at the pool, attending a festival, or meeting friends at the beach you don’t want to spend tons of time styling your hair only to see it go flat or frizzy with the summer heat. You can save yourself time and frustration by treating your hair to a Brazilian Blowout, leaving it shiny and smooth for all your summer activities.

What is a Brazilian Blowout?

This semi-permanent hair smoothening treatment that tames frizz, seals the cuticle and protects your hair against damage. Originating in Brazil in 2005 the treatment contains natural ingredients native to its birthplace including acai berry, camu camu, and annatto seed. The treatment also contains keratin which bonds to each strand of your hair and creates that protective shield and summer shine that we are seeking.

What are the Benefits?

Although any hair type can benefit from this treatment, those with frizzy, curly hair, or those who live in a humid climate can benefit the most from a Brazilian Blowout. After the treatment, your hair will feel soft, hydrated and healthy. The end result is a beautiful glass-like sheen that will add life to any summer style.

Another reason so many clients love the Brazilian Blowout is that you can work with your stylist to tailor the treatment to your unique hair needs. Whether you are seeking smooth and straight strands or just want to tame your frizz but keep that natural curl, your stylist can adjust the treatment technique for your desired result.

Just keep in mind, it’s not a straightening treatment. If your hair is naturally curly it will not end up pin-straight. Many clients report that their hair is easier to style, air-dries without frizz, and can be blow-dried and styled in half the time.

I’m Loving The Sounds of This. What Should I Expect at the Salon?

The treatment takes about 1-2 hours depending on the length and thickness of your hair. Your stylist will first shampoo your hair multiple times (yes, please!) to remove product buildup and give the treatment a clean surface to adhere to. The stylist will then apply the treatment formula to your hair in sections, working from root to tip and coating each strand thoroughly for maximum results. Next, the hair is blow-dried smooth and the treatment is sealed into the hair strands with a flat iron. That will be followed by one more round of shampoo and conditioning. Finally, your stylist will blow dry your hair smooth one final time.

How Much Maintenance is Involved?

There really isn’t much you need to do! We recommend waiting 48 hours to wash your hair again after leaving the salon to extend the life of the lifespan of the treatment. For maintaining the benefits, it is best to use a gentle, chlorine and sulfate-free shampoo. The treatment will typically last 3-4 months. Once you notice your hair returning to its normal pattern and texture it’s generally time for your next treatment.

Ready to kick your summer off with a brazilian Blowout?

Book an appointment with one of our stylists today!